Your bridal appointment should be fun, empowering, and filled with those “OMG, I feel like a bride!” moments. But sometimes, a few simple mistakes can get in the way of that magic. Don’t worry — your Curvy Godmothers™ are here to make sure that doesn’t happen.

From moody glam to ghostly garden, Ivory & Main shares five chic Halloween wedding themes that keep things creepy, not cheapy. Here’s how to make your spooky wedding stylish, elevated, and full of Halloween spirit — not Spirit Halloween.

Running a plus-size bridal boutique means we’ve heard just about everything. From curious walk-ins to well-meaning (but misguided) designers, the things people say to us could fill a whole book.

For over a century, brides have walked down the aisle in white gowns. This tradition is often viewed as a symbol of purity, tradition,...

Shopping for your wedding dress should be one of the most exciting moments of your bridal journey, but along the way, you might hear some “advice” that isn’t exactly accurate. At Ivory & Main, we’ve seen it all: well-meaning friends, outdated ideas, and even myths passed down from appointment to appointment that can leave brides confused or second-guessing themselves.

Saying yes to your wedding dress is one of the most exciting moments of your wedding journey—and having the right people by your side can make it even more special. At Ivory & Main, we want you to feel supported, celebrated, and completely confident during your appointment. That’s why we recommend being intentional about who you invite to join you.

Welcome to the era of the reception dress, where fashion meets function and curvy brides get to serve up even more iconic bridal looks.

Wedding Moments We’re Tossing Petals at—and a Few We’re Launching Tomatoes Toward You’re planning a wedding in the era of Pinterest fatigue, TikTok tears, and that one opinionated relative who thinks every part of your day needs to follow the rules of 1987. And while we respect the classics (yes, you can still toss a bouquet if you really want to), this new class of brides? You’re rewriting the rules—and we are so here for it.

Not to worry–your Curvy Godmothers are here with the hacks to keep you & your dress looking flawless, regardless of what the skies pull.

If you find yourself swooning over floral details and dreamy garden settings, you just might be a Spring Bride!

Not sure if a ballgown is your ultimate match? Here are 5 unmistakable signs that you were born to twirl in a voluminous, elegant ballgown!

Let’s be real — being a curvy bride comes with its own unique set of challenges and triumphs. Here are a few struggles that only curvy bride

The holiday season is filled with joy, love, and surprises—and for many couples, it’s also engagement season!

The holiday season is a time of magic, celebration, and sparkling beauty, making it a perfect inspiration for bridal fashion.

The holiday season is the perfect time to spoil the bride-to-be in your life!

Fall weddings offer a unique charm that’s hard to resist, and if you’re wondering if this season is the perfect match for your big day, here

Satin, with its luxurious sheen and smooth finish, is a timeless choice that many brides gravitate towards.

Every bride deserves to feel like a million bucks on their big day. Here are our top tips for the bougie bride on a budget.