If you’re planning a winter wedding, here are five things to keep in mind to stay comfortable, confident, and completely obsessed with your bridal look.

Now you’re heading into your first holiday as a bride-to-be, and let us just tell you… it is a whole vibe. Whether you're soaking in the moment quietly or planning to show off that ring like it’s a Olympic sport, Ivory & Main is here with the best ways to celebrate this once-in-a-lifetime season.

Being a bride during the holidays is its own special kind of magic. Here are our top reasons why saying “YES!” during the most festive time of year is everything.

Your bridal appointment should be fun, empowering, and filled with those “OMG, I feel like a bride!” moments. But sometimes, a few simple mistakes can get in the way of that magic. Don’t worry — your Curvy Godmothers™ are here to make sure that doesn’t happen.

Running a plus-size bridal boutique means we’ve heard just about everything. From curious walk-ins to well-meaning (but misguided) designers, the things people say to us could fill a whole book.

For over a century, brides have walked down the aisle in white gowns. This tradition is often viewed as a symbol of purity, tradition,...

At Ivory & Main, we believe every bride, especially our curvy brides, deserves to feel celebrated, supported, and confident throughout their shopping journey. Here are four red flags to look for when working with a bridal stylist:

Saying yes to your wedding dress is one of the most exciting moments of your wedding journey—and having the right people by your side can make it even more special. At Ivory & Main, we want you to feel supported, celebrated, and completely confident during your appointment. That’s why we recommend being intentional about who you invite to join you.

One of the most exciting parts of wedding planning is saying yes to your dream dress—but timing is everything. At Ivory & Main, we want every curvy bride to have access to the full range of designers, styles, and customization options that make your bridal look truly yours.

Welcome to the era of the reception dress, where fashion meets function and curvy brides get to serve up even more iconic bridal looks.

Wedding Moments We’re Tossing Petals at—and a Few We’re Launching Tomatoes Toward You’re planning a wedding in the era of Pinterest fatigue, TikTok tears, and that one opinionated relative who thinks every part of your day needs to follow the rules of 1987. And while we respect the classics (yes, you can still toss a bouquet if you really want to), this new class of brides? You’re rewriting the rules—and we are so here for it.

Not to worry–your Curvy Godmothers are here with the hacks to keep you & your dress looking flawless, regardless of what the skies pull.