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Welcome to the Ivory & Main blog. Intended for the Curvy Bride, This blog will serve as a positive resource to help our fellow curvy beauties navigate the sometimes rocky waters of Bridal gown shopping. We will also post some fun and interesting interviews and insight, along with stories from other brides like yourself, you have options. Looking and feeling beautiful isn't about size, it's a mindset.
It's A Curvy Thing...
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Top 4 Mistakes You’re Making at Your Bridal Appointment (According to the Curvy Godmothers™)
Your bridal appointment should be fun, empowering, and filled with those “OMG, I feel like a bride!” moments. But sometimes, a few simple mistakes can get in the way of that magic. Don’t worry — your Curvy Godmothers™ are here to make sure that doesn’t happen.
Missy
Nov 42 min read
Things People Say Way Too Often in Our Curvy Bridal Boutique
Running a plus-size bridal boutique means we’ve heard just about everything. From curious walk-ins to well-meaning (but misguided) designers, the things people say to us could fill a whole book.
Missy
Oct 143 min read
Breaking the Norm: Why More Brides Are Choosing Black Wedding Dresses
For over a century, brides have walked down the aisle in white gowns. This tradition is often viewed as a symbol of purity, tradition,...
Missy
Oct 72 min read
4 Bridal Stylist Red Flags | Words of Wisdom from the Curvy Godmothers™
At Ivory & Main, we believe every bride, especially our curvy brides, deserves to feel celebrated, supported, and confident throughout their shopping journey.
Here are four red flags to look for when working with a bridal stylist:
Missy
Sep 232 min read
Who Should I Bring to My Bridal Appointment? (and why we suggest keeping it small)
Saying yes to your wedding dress is one of the most exciting moments of your wedding journey—and having the right people by your side can make it even more special. At Ivory & Main, we want you to feel supported, celebrated, and completely confident during your appointment. That’s why we recommend being intentional about who you invite to join you.
Missy
Aug 192 min read
When to Start Shopping for Your Wedding Dress (and Why You Shouldn’t Wait Until the Last Minute)
One of the most exciting parts of wedding planning is saying yes to your dream dress—but timing is everything. At Ivory & Main, we want every curvy bride to have access to the full range of designers, styles, and customization options that make your bridal look truly yours.
Missy
Aug 82 min read
Say Yes to the Second Dress: 5 Reasons Why Reception Looks Are In
Welcome to the era of the reception dress, where fashion meets function and curvy brides get to serve up even more iconic bridal looks.
Missy
Jul 222 min read
From Flowermoms to Friendmoons: Traditions & Trends That Pass the Vibe Check for the 2025/26 Wedding Season
Wedding Moments We’re Tossing Petals at—and a Few We’re Launching Tomatoes Toward
You’re planning a wedding in the era of Pinterest fatigue, TikTok tears, and that one opinionated relative who thinks every part of your day needs to follow the rules of 1987. And while we respect the classics (yes, you can still toss a bouquet if you really want to), this new class of brides? You’re rewriting the rules—and we are so here for it.
Elle
Jul 1515 min read
Vow Ready, Weather Steady: Your Curvy Godmothers’ Guide to Dress Prepping for Any Forecast
Not to worry–your Curvy Godmothers are here with the hacks to keep you & your dress looking flawless, regardless of what the skies pull.
Elle
Apr 1614 min read
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