Summer brides, we love you.But every year, without fail, we also hear the same thing: "I didn't think about that." And usually "that" is directly related to heat, humidity, comfort, or the fact that Mother Nature does whatever she wants. So before you fall head over heels for a dress, let's talk about a few summer wedding dress regrets your Curvy Godmothers™ don't want you to have.

Summer brides gather around. We need to talk about something. Something that apparently causes an alarming number of brides unnecessary stress every single year. Ready? ✨ You are going to sweat. ✨ We know. Groundbreaking information. But based on the number of conversations we have every summer, you'd think sweating on your wedding day was some sort of bridal emergency. So let your Curvy Godmothers™ save you a little stress: Every bride sweats.

One of the biggest misconceptions in bridal shopping is that you need to try on every single dress possible to find “the one.” But from your Curvy Godmothers™, who do this every single day: Trying on too many dresses usually makes the process harder, not easier. Yep. We said it.

POV: You found your wedding dress… and not a single tear was shed. No gasp. No sobbing. No dramatic “this is THE one” moment straight out of a movie. And now you’re standing there thinking… “Wait… is something wrong? Is this not actually THE one?”Let your Curvy Godmothers™ step in real quick: No. Nothing is wrong. At all.

We get it. You’re engaged. You’re excited. You’re ready to try on dresses yesterday. But before you book that bridal appointment, your Curvy Godmothers™ have a little truth bomb for you: You shouldn’t shop for your wedding dress until you have your date and venue locked in. And no, we’re not trying to slow your excitement, we’re trying to make sure you find the dress.

Happy April Fools’ Day, babes! But don’t worry…we’re not here to prank you. Because honestly? The bridal industry has been playing enough jokes on brides for years. Today, your Curvy Godmothers™ are calling it out. Loudly. Clearly. And with just the right amount of sass. Let’s talk about the “rules” that should have been canceled a long time ago.

SPRING BRIDES — this one’s for you!!! Longer days, blooming flowers, and that fresh, romantic energy… spring weddings are chef’s kiss. But let’s be real for a second, they also come with their own set of challenges. Unpredictable weather. Rising temps.Outdoor ceremonies. Don’t worry though, your Curvy Godmothers™ are here with the tips you need to know before you walk down that aisle. Let’s make sure your day is as comfortable as it is beautiful.

Your Curvy Godmothers™ are stepping in with loving, slightly sassy, absolutely necessary advice on how to handle the people who push your bridal buttons. Because protecting your peace is part of the planning process.

Jessica is planning her wedding while navigating Multiple Sclerosis, health challenges, and personal goals. For her, walking down the aisle is not a small detail. It is a moment she deeply hopes to experience.

Somewhere between the engagement and the wedding, expectations start piling up. Whether it be from family, friends, coworkers, and people who haven’t checked in since 2017. The Curvy Godmothers are here with a gentle (but firm) reminder: boundaries are bridal accessories too.

At Ivory & Main, we talk a lot about how every bride walks through our doors carrying more than Pinterest boards and guest lists—she carries her whole story. The joy, the grief, the growth, and the love. Charlotte embodies that truth in the most powerful way, and it’s an honor to celebrate her as part of our Dream Dress Giveaway.

Being a bride during the holidays is its own special kind of magic. Here are our top reasons why saying “YES!” during the most festive time of year is everything.

Whether you're shopping for your mom, your bestie, your favorite coworker, or looking for a little holiday magic for yourself, this guide has something for every curvy babe. Let’s unwrap the good stuff…

Your bridal appointment should be fun, empowering, and filled with those “OMG, I feel like a bride!” moments. But sometimes, a few simple mistakes can get in the way of that magic. Don’t worry — your Curvy Godmothers™ are here to make sure that doesn’t happen.

Running a plus-size bridal boutique means we’ve heard just about everything. From curious walk-ins to well-meaning (but misguided) designers, the things people say to us could fill a whole book.

At Ivory & Main, we believe every bride, especially our curvy brides, deserves to feel celebrated, supported, and confident throughout their shopping journey. Here are four red flags to look for when working with a bridal stylist:

Shopping for your wedding dress should be one of the most exciting moments of your bridal journey, but along the way, you might hear some “advice” that isn’t exactly accurate. At Ivory & Main, we’ve seen it all: well-meaning friends, outdated ideas, and even myths passed down from appointment to appointment that can leave brides confused or second-guessing themselves.

A retro-glam bride-to-be who’s redefining beauty, radiating self-love, and lighting up our Dream Dress Giveaway. With record-breaking nominations and heart-melting style, Emily is proof that kindness, confidence, and a killer pair of sunnies always win.

Hannah’s story is one of grit, grace, community, and kismet. It’s proof that when you lead with your heart, life—and love—has a way of showing up right on time. And maybe, just maybe, right behind your house. Watch as Hannah says yes to her dream dress in our latest episode of the Dream Dress Project.

After everything she’s given—her care, her strength, her steady presence—it’s finally her turn to be celebrated.